Store Design App

McDonald’s Play with the Palettes

Led the brand and UX design for first of it’s kind store design app.

With the introduction of six new retail interior packages for McDonald’s USA, the Play with the Palettes app allowed for franchisees to explore the different decor, graphic, and colorway options. The app auto-generated a spec sheet that was then used by seating and decor companies for execution and production at a store.